Twitter for Business | 400 MB

duration : 4h 58m | Video: AVC (.mp4) 960x540 15fps | Audio: AAC 48KHz 1ch

Genre: eLearning | Level: Appropriate for all | Date : Oct 23, 2012

Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors.

Topics include:

Understanding the role of social media marketing vs. traditional marketing

Specifying business goals for Twitter

Choosing a strong username and creating a strong profile

Creating a Twitter landing page

Following the people who matter most

Using mentions, replies, and conversations

Finding potential clients

Providing support to customers and prospects

Using hashtags for events and promotions

Sharing photos and video with Flickr and YouTube

Automating and archiving tweets

Integrating Twitter with your blog, Facebook, and LinkedIn