Team DECiBEL | 22 Apr 2019 | 801.3MB“Search engine optimized from birth” reads umru’s Twitter bio.

The Estonian-American producer, unique birthname aside, has plenty of reason to hit the top of your Google feed soon.

After making waves transforming Lido’s bouncy “Citi Bike” into a sinewy, floor-rumbling banger, umru’s played shows across the west and east coasts and produced for the likes of Charli XCX.

To limit umru to any genre, be it future-bass, trap or hip hop, doesn’t give due diligence to his elusive sound design.

If you’re searching for hard-hitting drums and heavy 808s, let umru’s pack hit the top of your search results.

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