本视频教程是由Lynda机构出品的品牌设计专家级训练视频教程，Lynda Yo Santosa Branding Expert，时长：24分，大小：430 MB，MP4高清视频格式，作者：Yolanda Santosa，共4章，语言：英语。

琳达(Lynda) 是全球最知名的在线教育机构，每年可以吸引到4500万独立访客，让它成为教育界的长青网站。这家在线视频教学网站，提供了数以千计的现在最流行的软件技术视频教程。有大约1百万人都愿意支付每月25美元的使用费来访问它，它已经成为一个网上帝国。它的创始人琳达·温曼（LyndaWeinman）认为，她的教程在网民中大受欢迎的程度会鞭策那些认为网络只是让人变笨变懒的人。根据该公司的报告，Lynda 现在每年可以吸引到4500万独立访客，大部份的独立订户会订阅内容1至3年。公司现在雇有200名全职员工，风险投资人还不停地要扔钱过来，但温曼说，她比较喜欢看到公司自然平稳地增长并通过口碑营销打开市场。网站上的教育录像质量很高，课程划分细致，学习的人可以根据自己的目标随时切换内容。

Lynda Yo Santosa Branding Expert

Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency, Ferroconcrete, has gone on to create award-winning branding campaigns for companies like Pinkberry, TNT, and TBS. As Yo explains it, there are parallels. Branding, like film, is about storytelling. But instead of telling a story over a few minutes or hours, a brand’s story is told over a period of months, years, or even decades.

In this Creative Spark, Yo explains how her team maps the personality of a brand, creates messaging and imagery that support it, and helps clients earn the love and loyalty of their customers. See how this played out for Pinkberry, which under Ferroconcrete’s guidance evolved from a single storefront to a nationally recognized name. Yo’s team also introduces its fragrance line, Commodity, a project they started to gain firsthand experience building a product alongside the brand. Plus, get a glimpse of the uniquely collaborative design team hard at work in their downtown LA offices.